Insights

GEO runs on authority. Here's ours.

The same engine that gets our clients cited keeps us cited. Field notes, playbooks, and vertical guides on AI visibility, GEO strategy, and the custom AI systems that run behind the recommendation.

The archiveTwelve field notes

01 GEO Basics · April 14, 2026 What is Generative Engine Optimization and why does it matter now? → 02 Legal · April 9, 2026 GEO for law firms: how personal injury attorneys get cited by AI → 03 Healthcare · April 3, 2026 AI systems for chiropractors: intake, scheduling, and follow-up automation → 04 Financial Services · March 27, 2026 How financial advisors and RIAs build AI search visibility in a regulated environment → 05 Strategy · March 20, 2026 AI visibility vs. SEO: what's different, what overlaps, and where to start → 06 Hospitality · March 13, 2026 How restaurants use AI systems to reduce labor costs and recover revenue → 07 Research · March 6, 2026 Why ChatGPT cites some businesses and not others: the signal architecture behind AI recommendations → 08 Nonprofits · February 27, 2026 Custom AI systems for nonprofits: what actually moves the needle → 09 Systems · February 20, 2026 The five AI systems every independent business should have in place by 2027 → 10 GEO · February 13, 2026 Getting your business cited in Perplexity: what's different from Google and ChatGPT → 11 Real Estate · February 6, 2026 How realtors build AI citation authority in competitive metro markets → 12 Healthcare · January 30, 2026 AI intake automation for healthcare practices: from missed call to booked appointment →